On-premise sales of Australian craft spirits was under severe pressure during 2020 as the COVID-19 pandemic caused the shutdown of Australia's entire hospitality industry. The Australian craft spirits industry has always been heavily reliant on the on-premise sector to help build brand awareness and brand equity. Now as discerning drinkers are slowly returning to bars and restaurants we are noticing a ground swell of discerning drinkers choosing to consciously support Australian made spirits from local distilleries. Through ongoing lockdowns drinkers are also rediscovering home drinking in the absence of their favourite pubs, bars and restaurants being forced to trade with ever changing restrictions.
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